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What if you build a website—and nobody comes? Search engines do so much to drive traffic, it’s easy to focus all your efforts on your ranking. But there are other ways to get attention online. Here are five ways you can boost your traffic regardless of your ranking.
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Exchange links:
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Find websites whose visitors might be interested in your ecommerce site. Offer to place a link to their site on your page if they’ll carry a link to yours.
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Become an online author:
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Ask for links to other sites the company hosts. Email the owners and ask them how they like their web hosting company.
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Hang out at the forums:
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Go to forums that cater to your customers. Position yourself as an expert—answer questions, give advice, and share your expertise. Include your ecommerce site’s address with your signature.
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Talk it up:
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Put your ecommerce website address front and center in all your offline marketing materials. Encourage your friends and family to visit—and pass the link on to their friends.
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Give a reason to return:
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Update your site frequently. Write a blog or newsletter, run a contest, or have a weekly special.
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